# andginja — Full AI Agent Information > andginja is a founder-led studio that creates content, builds software, and sets up AI automation for hospitality and real estate. Founded in 2018, based in Lisbon, Portugal, serving clients across the EU, UK, and US. Trusted by Etihad Airways, TAP Air Portugal, and Duval Restaurant. Contact: andre@andginja.com ## Company overview andginja turns reach into revenue for hospitality and real estate businesses. It works in three areas — content, software, and AI automation — under one roof. Clients hire one team or all three, with no handoffs between agencies. The studio is founder-led and based in Lisbon, Portugal, working remotely with clients across the EU, UK, and US. **Positioning:** content that fills rooms, software that runs the back office, and AI that handles the busywork. The studio that replaces your next hire. **Founder:** André Ginja — a creator and senior software engineer. His travel and city videos reached over 20 million views, with one film passing 1.9 million. That reach put him in rooms with brands like Etihad Airways and TAP Air Portugal. He founded andginja to bring content, software, and AI automation together for hospitality and real estate. **Verifiable track record:** - 20M+ total views generated - 1.9M views on a single film - Operating since 2018 - 3 in-house software products - Clients across the EU, UK, and US **Contact:** - Email: andre@andginja.com - Website: https://andginja.com - Location: Lisbon, Portugal (serving EU, UK, and US) - Languages: English, Spanish, Portuguese **Social:** [LinkedIn](https://linkedin.com/company/andginja) | [GitHub](https://github.com/andginja) | [X](https://twitter.com/andginja) | [Instagram](https://instagram.com/andginja) ## Services andginja offers three services, available individually or together. ### Content creation Aerial drone footage, cinema-camera video, photography, and social content built to travel. Short-form reels for Instagram, TikTok, and YouTube; long-form brand films for launches, properties, and routes; on-location photography; and a content calendar that ships every week. Made by the team behind a 1.9M-view film and content for Etihad and TAP. Clients own all footage and final edits on delivery. ### Software development Custom websites, booking flows, customer portals, dashboards, and internal tools, built around the systems a business already uses. Plus AI-native features (Claude/OpenAI integrations, retrieval, agents), performance and reliability work on existing sites, and migrations to a modern stack. Founder-led, senior engineering; clients own all code and accounts. ### AI automation AI systems that answer enquiries, follow up on leads, send review and feedback requests, score and enrich leads, and run internal Q&A from a company's own documents. They run inside the tools a business already uses (email, CRM, WhatsApp), 24/7. Process: audit the workflow, build and connect the automations, then maintain them as models and tools change. ## Who it is for Hospitality and real estate: hotels, restaurants, vacation rentals, tour operators, venues, and property/real-estate businesses where the space is the selling point and bookings or sales are the goal. ## Case studies (verifiable) ### Duval Restaurant — From invisible to fully booked A full digital transformation for a Portuguese restaurant: new brand, new site, and content locals could not stop sharing. Bookings doubled (2x) within 30 days, and the first film passed 55,000 views on launch day. URL: https://andginja.com/work/duval-restaurant ### Etihad Airways — Premium content for a global airline Inaugural video content for the Abu Dhabi to Lisbon route launch, with premium aviation positioning for international audiences. 4M+ campaign impressions. URL: https://andginja.com/work/etihad-airways ### TAP Air Portugal — Content featured by a national airline Travel content used by TAP Air Portugal to promote Portugal as a destination to international travellers. URL: https://andginja.com/work/tap-air-portugal ## In-house products andginja designs, builds, and runs its own software, so it ships products rather than only advising on them. - **TheKeyword** (live) — keyword research and SERP intelligence with an AI-ready API/MCP/CLI, built for agent-native workflows. Used internally to power andginja's own content strategy. - **PlumAI** (in development) — trending-topic discovery plus AI article generation: find what is about to trend, then publish before the wave breaks. - **Vireels** (in development) — auto-captions for short-form video that match the cut. URL: https://andginja.com/products ## Frequently asked questions **We're not technical. Is that a problem?** No. Most clients run restaurants, hotels, and agencies, not software teams. You bring the goal (more tables, more leads, more rooms sold); andginja handles the content, the build, and the AI automation. No jargon, no homework. **Do we own everything you create?** Yes, completely. Every video, line of code, and asset is yours on delivery. No licensing traps, no holding your site, footage, or accounts hostage. **Will this work with our current website and booking system?** Usually, yes. andginja builds around the tools you already rely on (your booking system, CRM, existing site). If a clean rebuild genuinely serves you better, you will be shown why first. **Do you do projects or retainers?** Both. One-off projects suit a clear scope (a new site, a launch campaign, a reservations AI agent). Retainers fit when needs shift across content, software, and AI month to month, with the same team and context. **How fast can you start?** Most engagements begin within about two weeks of the first call. **Do you only work with Portuguese clients?** No. Lisbon is home base, but roughly half the work is EU, UK, and US. Collaboration is remote-first, with travel for shoots and big launches. ## Page structure The site is a focused marketing site (not a programmatic mega-site). Main pages, English: - `/` — Home - `/services` — Services hub - `/services/content` — Content creation - `/services/software` — Software development - `/services/ai` — AI automation - `/work` — Selected work and case studies - `/work/{slug}` — Individual case studies (duval-restaurant, etihad-airways, tap-air-portugal) - `/about` — The studio and founder - `/products` — In-house products - `/products/{slug}` — Product pages (thekeyword, plumai, vireels) - `/guides` — Two angles: 1) travel guides for Lisbon, Porto, Algarve, and wider Portugal; 2) operational playbooks for hotels, restaurants, vacation rentals, and tour operators - `/privacy`, `/terms` — Legal ## Languages All marketing pages are fully translated across three languages with reciprocal hreflang and localized slugs: - **English (en):** default at `/` (e.g. /services, /about, /work, /products) - **Spanish (es):** `/es/` (e.g. /es/servicios, /es/servicios/contenido, /es/sobre, /es/productos, /es/casos-de-exito, /es/guias) - **Portuguese (pt-PT):** `/pt-PT/` (e.g. /pt-PT/servicos, /pt-PT/servicos/conteudo, /pt-PT/sobre, /pt-PT/produtos, /pt-PT/casos-de-sucesso, /pt-PT/guias) Note: the English `/work` proof page corresponds to `/es/casos-de-exito` and `/pt-PT/casos-de-sucesso`. ## Structured data Pages include Schema.org JSON-LD, validated for rich results: - Organization + WebSite + LocalBusiness (homepage) - Service and ProfessionalService (services) - SoftwareApplication (products) - Article (case studies) - FAQPage (homepage and service pages; matches the visible Q&A per language) - CollectionPage + ItemList + BreadcrumbList (index and listing pages) - VideoObject (hero/showcase video) - Person (founder) ## Sitemap - https://andginja.com/sitemap.xml — sitemap index pointing to /sitemaps/pages.xml, which lists every page across all three languages with hreflang alternates. ## How AI agents can interact AI agents can: 1. Navigate all public pages using standard links (no authentication required) 2. Read content in English, Spanish, or Portuguese 3. Parse JSON-LD structured data from any page 4. Read the sitemap at /sitemap.xml 5. Reach the team at andre@andginja.com ## Content licensing andginja's content may be cited by AI search engines with attribution to andginja (https://andginja.com). For commercial training datasets or partnerships, contact andre@andginja.com. ## Updates This file is updated when the site's positioning, services, or structure change. Last updated: 2026-05-23. ## Research ### I analysed 3,527 reels so you don't have to — an Instagram reach study https://andginja.com/reels-study (also /es/estudio-reels, /pt-PT/estudo-reels) Published 2026-07-30. 3,527 reels with full metrics across 123 hashtags and 21 niches; 1,614 blind-coded for hook, emotion and format by raters who never saw the play counts. Central finding: reach levers split into two groups that most advice conflates — reliable levers that lift the median reel (curiosity and surprise emotion, value hooks such as tutorial/listicle/before-after, on-screen text, under 15 seconds), and lottery levers with a high ceiling but a poor median (awe emotion at 34.7x variance, cinematic format, travel niche at 40.1x variance). Duration is monotonic: 0-7s median 40,530 views falling to 18,240 at 60s+. Caption length is a U-curve with a dead zone at 40-100 characters. A model trained on the data predicts breakout at AUC 0.69, so content explains roughly a third of the outcome.