How to Use Instagram Hashtags for Photography

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Created: 2023-04-10 13:51
Updated: 2023-04-11 00:08
How to Use Instagram Hashtags for Photography

The Ultimate Guide to Using Instagram Hashtags for Photography

If you're a photographer, you probably know how important it is to have a strong presence on Instagram. But with so many users and so much content, it can be challenging to stand out. One way to increase your visibility and attract more followers is by using hashtags. In this article, we'll discuss the best practices for using Instagram hashtags for photography.

Understanding Hashtags

Before we dive into the specifics of using hashtags for photography, it's essential to understand what they are and how they work. Simply put, hashtags are keywords or phrases that start with the # symbol. When you add a hashtag to your post, it becomes clickable, and users can view other content that has been tagged with the same hashtag. Hashtags make it easier to find and connect with users who share similar interests or content.

Types of Hashtags

There are three types of hashtags that you can use on Instagram: community hashtags, branded hashtags, and campaign hashtags.

  1. Community hashtags are general hashtags that are used by a broad audience. Examples include #photography, #landscapephotography, and #blackandwhitephotography. Using community hashtags can help your post be seen by people who are interested in your type of photography.

  2. Branded hashtags are unique to your brand or business. They can be your brand name or a slogan associated with your brand. Using branded hashtags can help increase brand awareness and make it easier for users to find your content.

  3. Campaign hashtags are used for specific events or campaigns. They can be related to a particular project, competition, or promotion. Using campaign hashtags can help create a sense of urgency and encourage user participation.

Best Practices for Using Hashtags for Photography

Now that you understand the types of hashtags, let's discuss the best practices for using hashtags for photography.

Use Relevant Hashtags

When using hashtags, it's essential to use relevant hashtags that are related to your post. Using irrelevant hashtags can be seen as spammy and can lead to a decrease in engagement. For example, if you post a landscape photo, you should use hashtags such as #landscapephotography, #naturephotography, and #scenery.

Use Specific Hashtags

Using specific hashtags can help people who are interested in your style of photography find your post. Instead of using general hashtags like #photography, try using more specific hashtags like #portraitphotography, #streetphotography, or #foodphotography.

Use Location-Based Hashtags

If you're a local photographer, using location-based hashtags can help you attract local clients. For example, if you're based in New York, you can use hashtags like #newyorkphotographer, #nyphotographer, or #nycphotography.

Mix Up Your Hashtags

Using the same hashtags over and over again can look like spam and lead to less engagement. Instead, mix up your hashtags and use a variety of relevant and specific hashtags.

Use a Hashtag Generator

If you're struggling to come up with relevant hashtags, you can use a hashtag generator. Hashtag generators can help you find relevant and popular hashtags based on your post's content.

Limit the Number of Hashtags

While using hashtags is essential, it's also important not to go overboard. Instagram allows you to use up to 30 hashtags per post, but using too many hashtags can be seen as spammy. It's best to limit the number of hashtags to around 10-15 per post.


In conclusion, using hashtags is a great way to get more Instagram followers and promote your photography. By following the best practices outlined in this article, you can optimize your use of hashtags and increase your visibility on the platform.

Remember to use relevant, specific, and location-based hashtags, mix up your hashtags, limit the number of hashtags, and use a hashtag generator if needed. Also, make sure to post high-quality content, interact with your followers, and use other methods to build your brand and grow your audience.

It's important to note that while hashtags are a crucial component of any Instagram strategy, they aren't a silver bullet. To be successful on the platform, you need to use a variety of strategies, such as interacting with your audience, working with other photographers, and posting often.

As you experiment with using hashtags for your photography, remember that it takes time and effort to build a following on Instagram. Be patient, stay consistent, and continue to learn and adapt your strategy as needed.

With these tips and best practices, you can effectively use hashtags to showcase your photography and connect with other users on Instagram. So start using hashtags strategically today and see how they can help you grow your audience and achieve your photography goals!


  1. How many hashtags should I use for my photography posts? A: Instagram allows up to 30 hashtags per post, but it's best to limit your hashtags to around 10-15 relevant and specific hashtags.

  2. Should I use popular hashtags or create my own? A: You should use a mix of both. Using popular hashtags can help increase your visibility, while using branded hashtags can help increase brand awareness.

  3. Can I use the same hashtags for every post? A: It's best to mix up your hashtags and use a variety of relevant and specific hashtags for each post.

  4. Can I use hashtags in my Instagram Stories? A: Yes, you can use hashtags in your Instagram Stories. Hashtags can help increase the visibility of your Stories and make them more discoverable.

  5. Can using too many hashtags hurt my engagement? A: Using too many hashtags can be seen as spammy and can lead to a decrease in engagement. It's best to limit your hashtags to around 10-15 per post.

How to use Instagram hashtags for photography
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