Directus vs Kit (formerly ConvertKit)
A detailed comparison to help you choose the right platform for your business needs.
Platform Overview
Both Directus and Kit (formerly ConvertKit) are popular technology solutions. Here's how they compare.
Directus
An open-source data platform that wraps any SQL database with a real-time API and intuitive admin app.
Kit (formerly ConvertKit)
A creator marketing platform (rebranded from ConvertKit) offering email marketing, automations, and commerce tools for creators.
Feature Comparison
Directus Features
- Database-agnostic SQL wrapper
- Auto-generated REST and GraphQL APIs
- Granular role-based permissions
- Custom dashboards and flows
- File and asset management
Kit (formerly ConvertKit) Features
- Visual email automation builder
- Subscriber tagging and segments
- Commerce and tip jar features
- Sponsor network for monetization
- Creator profile pages
Best For
Directus — Best For
- Wrapping existing databases with an API
- Internal data management tools
- Headless content backends
Kit (formerly ConvertKit) — Best For
- Creator email marketing
- Newsletter growth and monetization
- Automated email sequences
Our Verdict
Both Directus and Kit (formerly ConvertKit) are excellent choices. Directus excels at wrapping existing databases with an api, while Kit (formerly ConvertKit) shines at creator email marketing. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Directus or Kit (formerly ConvertKit)?
Neither is universally better — it depends on your needs. Directus is best for wrapping existing databases with an api, while Kit (formerly ConvertKit) excels at creator email marketing. We can help you evaluate which fits your business.
Can I switch from Directus to Kit (formerly ConvertKit)?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Directus and Kit (formerly ConvertKit) together?
In many cases, yes. Directus and Kit (formerly ConvertKit) can complement each other depending on your architecture. We can advise on the best integration strategy.
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