Ghost vs Kit (formerly ConvertKit)
A detailed comparison to help you choose the right platform for your business needs.
Platform Overview
Both Ghost and Kit (formerly ConvertKit) are popular technology solutions. Here's how they compare.
Ghost
An open-source headless CMS focused on professional publishing, memberships, and newsletters.
Kit (formerly ConvertKit)
A creator marketing platform (rebranded from ConvertKit) offering email marketing, automations, and commerce tools for creators.
Feature Comparison
Ghost Features
- Built-in membership and subscriptions
- Newsletter publishing
- Headless or themed front-end
- SEO and social sharing tools
- Native analytics dashboard
Kit (formerly ConvertKit) Features
- Visual email automation builder
- Subscriber tagging and segments
- Commerce and tip jar features
- Sponsor network for monetization
- Creator profile pages
Best For
Ghost — Best For
- Content-driven publications
- Membership-based media sites
- Creator blogs
Kit (formerly ConvertKit) — Best For
- Creator email marketing
- Newsletter growth and monetization
- Automated email sequences
Our Verdict
Both Ghost and Kit (formerly ConvertKit) are excellent choices. Ghost excels at content-driven publications, while Kit (formerly ConvertKit) shines at creator email marketing. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Ghost or Kit (formerly ConvertKit)?
Neither is universally better — it depends on your needs. Ghost is best for content-driven publications, while Kit (formerly ConvertKit) excels at creator email marketing. We can help you evaluate which fits your business.
Can I switch from Ghost to Kit (formerly ConvertKit)?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Ghost and Kit (formerly ConvertKit) together?
In many cases, yes. Ghost and Kit (formerly ConvertKit) can complement each other depending on your architecture. We can advise on the best integration strategy.
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