Ghost vs Substack
A detailed comparison to help you choose the right platform for your business needs.
Platform Overview
Both Ghost and Substack are popular technology solutions. Here's how they compare.
Ghost
An open-source headless CMS focused on professional publishing, memberships, and newsletters.
Substack
A publishing platform for independent writers to create subscription newsletters with built-in monetization and audience tools.
Feature Comparison
Ghost Features
- Built-in membership and subscriptions
- Newsletter publishing
- Headless or themed front-end
- SEO and social sharing tools
- Native analytics dashboard
Substack Features
- Free and paid newsletter publishing
- Built-in subscription payments
- Podcast and video support
- Reader community features
- Custom domain support
Best For
Ghost — Best For
- Content-driven publications
- Membership-based media sites
- Creator blogs
Substack — Best For
- Independent writer newsletters
- Paid subscription publications
- Creator-led media businesses
Our Verdict
Both Ghost and Substack are excellent choices. Ghost excels at content-driven publications, while Substack shines at independent writer newsletters. The best choice depends on your specific needs, budget, and technical requirements.
Related Comparisons
Frequently Asked Questions
Which is better, Ghost or Substack?
Neither is universally better — it depends on your needs. Ghost is best for content-driven publications, while Substack excels at independent writer newsletters. We can help you evaluate which fits your business.
Can I switch from Ghost to Substack?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Ghost and Substack together?
In many cases, yes. Ghost and Substack can complement each other depending on your architecture. We can advise on the best integration strategy.
Explore More
Platforms
Need help choosing?
Our experts can help you evaluate platforms and implement the best solution for your business.
Contact Us