Kit (formerly ConvertKit) vs Directus
A detailed comparison to help you choose the right platform for your business needs.
Platform Overview
Both Kit (formerly ConvertKit) and Directus are popular technology solutions. Here's how they compare.
Kit (formerly ConvertKit)
A creator marketing platform (rebranded from ConvertKit) offering email marketing, automations, and commerce tools for creators.
Directus
An open-source data platform that wraps any SQL database with a real-time API and intuitive admin app.
Feature Comparison
Kit (formerly ConvertKit) Features
- Visual email automation builder
- Subscriber tagging and segments
- Commerce and tip jar features
- Sponsor network for monetization
- Creator profile pages
Directus Features
- Database-agnostic SQL wrapper
- Auto-generated REST and GraphQL APIs
- Granular role-based permissions
- Custom dashboards and flows
- File and asset management
Best For
Kit (formerly ConvertKit) — Best For
- Creator email marketing
- Newsletter growth and monetization
- Automated email sequences
Directus — Best For
- Wrapping existing databases with an API
- Internal data management tools
- Headless content backends
Our Verdict
Both Kit (formerly ConvertKit) and Directus are excellent choices. Kit (formerly ConvertKit) excels at creator email marketing, while Directus shines at wrapping existing databases with an api. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Kit (formerly ConvertKit) or Directus?
Neither is universally better — it depends on your needs. Kit (formerly ConvertKit) is best for creator email marketing, while Directus excels at wrapping existing databases with an api. We can help you evaluate which fits your business.
Can I switch from Kit (formerly ConvertKit) to Directus?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Kit (formerly ConvertKit) and Directus together?
In many cases, yes. Kit (formerly ConvertKit) and Directus can complement each other depending on your architecture. We can advise on the best integration strategy.
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