Kit (formerly ConvertKit) vs Sanity
A detailed comparison to help you choose the right platform for your business needs.
Platform Overview
Both Kit (formerly ConvertKit) and Sanity are popular technology solutions. Here's how they compare.
Kit (formerly ConvertKit)
A creator marketing platform (rebranded from ConvertKit) offering email marketing, automations, and commerce tools for creators.
Sanity
A composable content platform with a real-time collaborative studio and a structured content lake.
Feature Comparison
Kit (formerly ConvertKit) Features
- Visual email automation builder
- Subscriber tagging and segments
- Commerce and tip jar features
- Sponsor network for monetization
- Creator profile pages
Sanity Features
- Real-time collaborative editing
- Structured content lake
- Customizable React-based studio
- GROQ query language
- CDN-backed content API
Best For
Kit (formerly ConvertKit) — Best For
- Creator email marketing
- Newsletter growth and monetization
- Automated email sequences
Sanity — Best For
- Structured content modeling
- Collaborative editorial workflows
- Omnichannel content delivery
Our Verdict
Both Kit (formerly ConvertKit) and Sanity are excellent choices. Kit (formerly ConvertKit) excels at creator email marketing, while Sanity shines at structured content modeling. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Kit (formerly ConvertKit) or Sanity?
Neither is universally better — it depends on your needs. Kit (formerly ConvertKit) is best for creator email marketing, while Sanity excels at structured content modeling. We can help you evaluate which fits your business.
Can I switch from Kit (formerly ConvertKit) to Sanity?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Kit (formerly ConvertKit) and Sanity together?
In many cases, yes. Kit (formerly ConvertKit) and Sanity can complement each other depending on your architecture. We can advise on the best integration strategy.
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