Matomo vs Amplitude
A detailed comparison to help you choose the right analytics & seo for your business needs.
Platform Overview
Both Matomo and Amplitude are popular analytics & seo solutions. Here's how they compare.
Matomo
An open-source web analytics platform that provides full data ownership as a self-hosted alternative to Google Analytics.
Amplitude
A digital analytics platform for understanding user behavior across products with behavioral cohorting and experimentation.
Feature Comparison
Matomo Features
- Full data ownership and privacy
- Heatmaps and session recordings
- Goal and conversion tracking
- E-commerce analytics
- GDPR and HIPAA compliant options
Amplitude Features
- Behavioral analytics and cohorting
- User journey mapping
- Experimentation and feature flags
- Data governance tools
- Cross-platform tracking
Best For
Matomo — Best For
- Self-hosted web analytics
- GDPR-compliant data tracking
- Google Analytics replacement
Amplitude — Best For
- Product-led growth analytics
- User journey analysis
- Enterprise behavioral analytics
Our Verdict
Both Matomo and Amplitude are excellent choices. Matomo excels at self-hosted web analytics, while Amplitude shines at product-led growth analytics. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Matomo or Amplitude?
Neither is universally better — it depends on your needs. Matomo is best for self-hosted web analytics, while Amplitude excels at product-led growth analytics. We can help you evaluate which fits your business.
Can I switch from Matomo to Amplitude?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Matomo and Amplitude together?
In many cases, yes. Matomo and Amplitude can complement each other depending on your architecture. We can advise on the best integration strategy.
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Platforms
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