Matomo vs FullStory
A detailed comparison to help you choose the right analytics & seo for your business needs.
Platform Overview
Both Matomo and FullStory are popular analytics & seo solutions. Here's how they compare.
Matomo
An open-source web analytics platform that provides full data ownership as a self-hosted alternative to Google Analytics.
FullStory
A digital experience intelligence platform that captures every user session for replay, analysis, and frustration detection.
Feature Comparison
Matomo Features
- Full data ownership and privacy
- Heatmaps and session recordings
- Goal and conversion tracking
- E-commerce analytics
- GDPR and HIPAA compliant options
FullStory Features
- Auto-captured session replay
- Frustration signal detection
- Searchable session data
- Conversion funnel analysis
- Heatmaps and click maps
Best For
Matomo — Best For
- Self-hosted web analytics
- GDPR-compliant data tracking
- Google Analytics replacement
FullStory — Best For
- Digital experience optimization
- Bug reproduction and QA
- Enterprise UX analytics
Our Verdict
Both Matomo and FullStory are excellent choices. Matomo excels at self-hosted web analytics, while FullStory shines at digital experience optimization. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Matomo or FullStory?
Neither is universally better — it depends on your needs. Matomo is best for self-hosted web analytics, while FullStory excels at digital experience optimization. We can help you evaluate which fits your business.
Can I switch from Matomo to FullStory?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Matomo and FullStory together?
In many cases, yes. Matomo and FullStory can complement each other depending on your architecture. We can advise on the best integration strategy.
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Platforms
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