Plausible vs Matomo
A detailed comparison to help you choose the right analytics & seo for your business needs.
Platform Overview
Both Plausible and Matomo are popular analytics & seo solutions. Here's how they compare.
Plausible
A lightweight, privacy-focused, open-source web analytics tool that requires no cookies or consent banners.
Matomo
An open-source web analytics platform that provides full data ownership as a self-hosted alternative to Google Analytics.
Feature Comparison
Plausible Features
- Privacy-first and GDPR compliant
- Lightweight script under 1KB
- No cookies required
- Open-source and self-hostable
- Simple dashboard with key metrics
Matomo Features
- Full data ownership and privacy
- Heatmaps and session recordings
- Goal and conversion tracking
- E-commerce analytics
- GDPR and HIPAA compliant options
Best For
Plausible — Best For
- Privacy-conscious website analytics
- GDPR-compliant tracking
- Lightweight traffic monitoring
Matomo — Best For
- Self-hosted web analytics
- GDPR-compliant data tracking
- Google Analytics replacement
Our Verdict
Both Plausible and Matomo are excellent choices. Plausible excels at privacy-conscious website analytics, while Matomo shines at self-hosted web analytics. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Plausible or Matomo?
Neither is universally better — it depends on your needs. Plausible is best for privacy-conscious website analytics, while Matomo excels at self-hosted web analytics. We can help you evaluate which fits your business.
Can I switch from Plausible to Matomo?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Plausible and Matomo together?
In many cases, yes. Plausible and Matomo can complement each other depending on your architecture. We can advise on the best integration strategy.
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