PostHog vs FullStory
A detailed comparison to help you choose the right analytics & seo for your business needs.
Platform Overview
Both PostHog and FullStory are popular analytics & seo solutions. Here's how they compare.
PostHog
An open-source product analytics suite combining event tracking, session replay, feature flags, and A/B testing in one platform.
FullStory
A digital experience intelligence platform that captures every user session for replay, analysis, and frustration detection.
Feature Comparison
PostHog Features
- Event-based product analytics
- Session recording and replay
- Feature flags and experiments
- Open-source and self-hostable
- Data warehouse integrations
FullStory Features
- Auto-captured session replay
- Frustration signal detection
- Searchable session data
- Conversion funnel analysis
- Heatmaps and click maps
Best For
PostHog — Best For
- All-in-one product analytics
- Self-hosted analytics platforms
- Developer-friendly analytics
FullStory — Best For
- Digital experience optimization
- Bug reproduction and QA
- Enterprise UX analytics
Our Verdict
Both PostHog and FullStory are excellent choices. PostHog excels at all-in-one product analytics, while FullStory shines at digital experience optimization. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, PostHog or FullStory?
Neither is universally better — it depends on your needs. PostHog is best for all-in-one product analytics, while FullStory excels at digital experience optimization. We can help you evaluate which fits your business.
Can I switch from PostHog to FullStory?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use PostHog and FullStory together?
In many cases, yes. PostHog and FullStory can complement each other depending on your architecture. We can advise on the best integration strategy.
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