Sanity vs Kit (formerly ConvertKit)
A detailed comparison to help you choose the right platform for your business needs.
Platform Overview
Both Sanity and Kit (formerly ConvertKit) are popular technology solutions. Here's how they compare.
Sanity
A composable content platform with a real-time collaborative studio and a structured content lake.
Kit (formerly ConvertKit)
A creator marketing platform (rebranded from ConvertKit) offering email marketing, automations, and commerce tools for creators.
Feature Comparison
Sanity Features
- Real-time collaborative editing
- Structured content lake
- Customizable React-based studio
- GROQ query language
- CDN-backed content API
Kit (formerly ConvertKit) Features
- Visual email automation builder
- Subscriber tagging and segments
- Commerce and tip jar features
- Sponsor network for monetization
- Creator profile pages
Best For
Sanity — Best For
- Structured content modeling
- Collaborative editorial workflows
- Omnichannel content delivery
Kit (formerly ConvertKit) — Best For
- Creator email marketing
- Newsletter growth and monetization
- Automated email sequences
Our Verdict
Both Sanity and Kit (formerly ConvertKit) are excellent choices. Sanity excels at structured content modeling, while Kit (formerly ConvertKit) shines at creator email marketing. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Sanity or Kit (formerly ConvertKit)?
Neither is universally better — it depends on your needs. Sanity is best for structured content modeling, while Kit (formerly ConvertKit) excels at creator email marketing. We can help you evaluate which fits your business.
Can I switch from Sanity to Kit (formerly ConvertKit)?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Sanity and Kit (formerly ConvertKit) together?
In many cases, yes. Sanity and Kit (formerly ConvertKit) can complement each other depending on your architecture. We can advise on the best integration strategy.
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