SendGrid vs Kit (formerly ConvertKit)
A detailed comparison to help you choose the right email & newsletters for your business needs.
Platform Overview
Both SendGrid and Kit (formerly ConvertKit) are popular email & newsletters solutions. Here's how they compare.
SendGrid
A cloud-based email delivery platform for transactional and marketing emails with high deliverability and analytics.
Kit (formerly ConvertKit)
A creator marketing platform (rebranded from ConvertKit) offering email marketing, automations, and commerce tools for creators.
Feature Comparison
SendGrid Features
- Transactional email API
- Marketing email campaigns
- Email template editor
- Deliverability insights
- Webhook event tracking
Kit (formerly ConvertKit) Features
- Visual email automation builder
- Subscriber tagging and segments
- Commerce and tip jar features
- Sponsor network for monetization
- Creator profile pages
Best For
SendGrid — Best For
- Transactional email delivery
- High-volume email sending
- Email API integration
Kit (formerly ConvertKit) — Best For
- Creator email marketing
- Newsletter growth and monetization
- Automated email sequences
Our Verdict
Both SendGrid and Kit (formerly ConvertKit) are excellent choices. SendGrid excels at transactional email delivery, while Kit (formerly ConvertKit) shines at creator email marketing. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, SendGrid or Kit (formerly ConvertKit)?
Neither is universally better — it depends on your needs. SendGrid is best for transactional email delivery, while Kit (formerly ConvertKit) excels at creator email marketing. We can help you evaluate which fits your business.
Can I switch from SendGrid to Kit (formerly ConvertKit)?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use SendGrid and Kit (formerly ConvertKit) together?
In many cases, yes. SendGrid and Kit (formerly ConvertKit) can complement each other depending on your architecture. We can advise on the best integration strategy.
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