Amplitude vs FullStory
A detailed comparison to help you choose the right analytics & seo for your business needs.
Platform Overview
Both Amplitude and FullStory are popular analytics & seo solutions. Here's how they compare.
Amplitude
A digital analytics platform for understanding user behavior across products with behavioral cohorting and experimentation.
FullStory
A digital experience intelligence platform that captures every user session for replay, analysis, and frustration detection.
Feature Comparison
Amplitude Features
- Behavioral analytics and cohorting
- User journey mapping
- Experimentation and feature flags
- Data governance tools
- Cross-platform tracking
FullStory Features
- Auto-captured session replay
- Frustration signal detection
- Searchable session data
- Conversion funnel analysis
- Heatmaps and click maps
Best For
Amplitude — Best For
- Product-led growth analytics
- User journey analysis
- Enterprise behavioral analytics
FullStory — Best For
- Digital experience optimization
- Bug reproduction and QA
- Enterprise UX analytics
Our Verdict
Both Amplitude and FullStory are excellent choices. Amplitude excels at product-led growth analytics, while FullStory shines at digital experience optimization. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Amplitude or FullStory?
Neither is universally better — it depends on your needs. Amplitude is best for product-led growth analytics, while FullStory excels at digital experience optimization. We can help you evaluate which fits your business.
Can I switch from Amplitude to FullStory?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Amplitude and FullStory together?
In many cases, yes. Amplitude and FullStory can complement each other depending on your architecture. We can advise on the best integration strategy.
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