FullStory vs Hotjar
A detailed comparison to help you choose the right analytics & seo for your business needs.
Platform Overview
Both FullStory and Hotjar are popular analytics & seo solutions. Here's how they compare.
FullStory
A digital experience intelligence platform that captures every user session for replay, analysis, and frustration detection.
Hotjar
A behavior analytics tool that provides heatmaps, session recordings, and user feedback for understanding website visitors.
Feature Comparison
FullStory Features
- Auto-captured session replay
- Frustration signal detection
- Searchable session data
- Conversion funnel analysis
- Heatmaps and click maps
Hotjar Features
- Heatmaps for clicks and scrolls
- Session recording and playback
- On-site surveys and feedback
- Conversion funnel analysis
- User interview recruiting
Best For
FullStory — Best For
- Digital experience optimization
- Bug reproduction and QA
- Enterprise UX analytics
Hotjar — Best For
- UX and conversion optimization
- Visual user behavior analysis
- Website feedback collection
Our Verdict
Both FullStory and Hotjar are excellent choices. FullStory excels at digital experience optimization, while Hotjar shines at ux and conversion optimization. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, FullStory or Hotjar?
Neither is universally better — it depends on your needs. FullStory is best for digital experience optimization, while Hotjar excels at ux and conversion optimization. We can help you evaluate which fits your business.
Can I switch from FullStory to Hotjar?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use FullStory and Hotjar together?
In many cases, yes. FullStory and Hotjar can complement each other depending on your architecture. We can advise on the best integration strategy.
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