Kit (formerly ConvertKit) vs Ghost
A detailed comparison to help you choose the right platform for your business needs.
Platform Overview
Both Kit (formerly ConvertKit) and Ghost are popular technology solutions. Here's how they compare.
Kit (formerly ConvertKit)
A creator marketing platform (rebranded from ConvertKit) offering email marketing, automations, and commerce tools for creators.
Ghost
An open-source headless CMS focused on professional publishing, memberships, and newsletters.
Feature Comparison
Kit (formerly ConvertKit) Features
- Visual email automation builder
- Subscriber tagging and segments
- Commerce and tip jar features
- Sponsor network for monetization
- Creator profile pages
Ghost Features
- Built-in membership and subscriptions
- Newsletter publishing
- Headless or themed front-end
- SEO and social sharing tools
- Native analytics dashboard
Best For
Kit (formerly ConvertKit) — Best For
- Creator email marketing
- Newsletter growth and monetization
- Automated email sequences
Ghost — Best For
- Content-driven publications
- Membership-based media sites
- Creator blogs
Our Verdict
Both Kit (formerly ConvertKit) and Ghost are excellent choices. Kit (formerly ConvertKit) excels at creator email marketing, while Ghost shines at content-driven publications. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Kit (formerly ConvertKit) or Ghost?
Neither is universally better — it depends on your needs. Kit (formerly ConvertKit) is best for creator email marketing, while Ghost excels at content-driven publications. We can help you evaluate which fits your business.
Can I switch from Kit (formerly ConvertKit) to Ghost?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Kit (formerly ConvertKit) and Ghost together?
In many cases, yes. Kit (formerly ConvertKit) and Ghost can complement each other depending on your architecture. We can advise on the best integration strategy.
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