Matomo vs Hotjar
A detailed comparison to help you choose the right analytics & seo for your business needs.
Platform Overview
Both Matomo and Hotjar are popular analytics & seo solutions. Here's how they compare.
Matomo
An open-source web analytics platform that provides full data ownership as a self-hosted alternative to Google Analytics.
Hotjar
A behavior analytics tool that provides heatmaps, session recordings, and user feedback for understanding website visitors.
Feature Comparison
Matomo Features
- Full data ownership and privacy
- Heatmaps and session recordings
- Goal and conversion tracking
- E-commerce analytics
- GDPR and HIPAA compliant options
Hotjar Features
- Heatmaps for clicks and scrolls
- Session recording and playback
- On-site surveys and feedback
- Conversion funnel analysis
- User interview recruiting
Best For
Matomo — Best For
- Self-hosted web analytics
- GDPR-compliant data tracking
- Google Analytics replacement
Hotjar — Best For
- UX and conversion optimization
- Visual user behavior analysis
- Website feedback collection
Our Verdict
Both Matomo and Hotjar are excellent choices. Matomo excels at self-hosted web analytics, while Hotjar shines at ux and conversion optimization. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Matomo or Hotjar?
Neither is universally better — it depends on your needs. Matomo is best for self-hosted web analytics, while Hotjar excels at ux and conversion optimization. We can help you evaluate which fits your business.
Can I switch from Matomo to Hotjar?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Matomo and Hotjar together?
In many cases, yes. Matomo and Hotjar can complement each other depending on your architecture. We can advise on the best integration strategy.
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