Hotjar vs PostHog
A detailed comparison to help you choose the right analytics & seo for your business needs.
Platform Overview
Both Hotjar and PostHog are popular analytics & seo solutions. Here's how they compare.
Hotjar
A behavior analytics tool that provides heatmaps, session recordings, and user feedback for understanding website visitors.
PostHog
An open-source product analytics suite combining event tracking, session replay, feature flags, and A/B testing in one platform.
Feature Comparison
Hotjar Features
- Heatmaps for clicks and scrolls
- Session recording and playback
- On-site surveys and feedback
- Conversion funnel analysis
- User interview recruiting
PostHog Features
- Event-based product analytics
- Session recording and replay
- Feature flags and experiments
- Open-source and self-hostable
- Data warehouse integrations
Best For
Hotjar — Best For
- UX and conversion optimization
- Visual user behavior analysis
- Website feedback collection
PostHog — Best For
- All-in-one product analytics
- Self-hosted analytics platforms
- Developer-friendly analytics
Our Verdict
Both Hotjar and PostHog are excellent choices. Hotjar excels at ux and conversion optimization, while PostHog shines at all-in-one product analytics. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Hotjar or PostHog?
Neither is universally better — it depends on your needs. Hotjar is best for ux and conversion optimization, while PostHog excels at all-in-one product analytics. We can help you evaluate which fits your business.
Can I switch from Hotjar to PostHog?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Hotjar and PostHog together?
In many cases, yes. Hotjar and PostHog can complement each other depending on your architecture. We can advise on the best integration strategy.
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