PostHog vs Matomo
A detailed comparison to help you choose the right analytics & seo for your business needs.
Platform Overview
Both PostHog and Matomo are popular analytics & seo solutions. Here's how they compare.
PostHog
An open-source product analytics suite combining event tracking, session replay, feature flags, and A/B testing in one platform.
Matomo
An open-source web analytics platform that provides full data ownership as a self-hosted alternative to Google Analytics.
Feature Comparison
PostHog Features
- Event-based product analytics
- Session recording and replay
- Feature flags and experiments
- Open-source and self-hostable
- Data warehouse integrations
Matomo Features
- Full data ownership and privacy
- Heatmaps and session recordings
- Goal and conversion tracking
- E-commerce analytics
- GDPR and HIPAA compliant options
Best For
PostHog — Best For
- All-in-one product analytics
- Self-hosted analytics platforms
- Developer-friendly analytics
Matomo — Best For
- Self-hosted web analytics
- GDPR-compliant data tracking
- Google Analytics replacement
Our Verdict
Both PostHog and Matomo are excellent choices. PostHog excels at all-in-one product analytics, while Matomo shines at self-hosted web analytics. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, PostHog or Matomo?
Neither is universally better — it depends on your needs. PostHog is best for all-in-one product analytics, while Matomo excels at self-hosted web analytics. We can help you evaluate which fits your business.
Can I switch from PostHog to Matomo?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use PostHog and Matomo together?
In many cases, yes. PostHog and Matomo can complement each other depending on your architecture. We can advise on the best integration strategy.
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