Amplitude vs Matomo
A detailed comparison to help you choose the right analytics & seo for your business needs.
Platform Overview
Both Amplitude and Matomo are popular analytics & seo solutions. Here's how they compare.
Amplitude
A digital analytics platform for understanding user behavior across products with behavioral cohorting and experimentation.
Matomo
An open-source web analytics platform that provides full data ownership as a self-hosted alternative to Google Analytics.
Feature Comparison
Amplitude Features
- Behavioral analytics and cohorting
- User journey mapping
- Experimentation and feature flags
- Data governance tools
- Cross-platform tracking
Matomo Features
- Full data ownership and privacy
- Heatmaps and session recordings
- Goal and conversion tracking
- E-commerce analytics
- GDPR and HIPAA compliant options
Best For
Amplitude — Best For
- Product-led growth analytics
- User journey analysis
- Enterprise behavioral analytics
Matomo — Best For
- Self-hosted web analytics
- GDPR-compliant data tracking
- Google Analytics replacement
Our Verdict
Both Amplitude and Matomo are excellent choices. Amplitude excels at product-led growth analytics, while Matomo shines at self-hosted web analytics. The best choice depends on your specific needs, budget, and technical requirements.
Related Comparisons
Frequently Asked Questions
Which is better, Amplitude or Matomo?
Neither is universally better — it depends on your needs. Amplitude is best for product-led growth analytics, while Matomo excels at self-hosted web analytics. We can help you evaluate which fits your business.
Can I switch from Amplitude to Matomo?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Amplitude and Matomo together?
In many cases, yes. Amplitude and Matomo can complement each other depending on your architecture. We can advise on the best integration strategy.
Explore More
Platforms
Need help choosing?
Our experts can help you evaluate platforms and implement the best solution for your business.
Contact Us