Hotjar vs Amplitude
A detailed comparison to help you choose the right analytics & seo for your business needs.
Platform Overview
Both Hotjar and Amplitude are popular analytics & seo solutions. Here's how they compare.
Hotjar
A behavior analytics tool that provides heatmaps, session recordings, and user feedback for understanding website visitors.
Amplitude
A digital analytics platform for understanding user behavior across products with behavioral cohorting and experimentation.
Feature Comparison
Hotjar Features
- Heatmaps for clicks and scrolls
- Session recording and playback
- On-site surveys and feedback
- Conversion funnel analysis
- User interview recruiting
Amplitude Features
- Behavioral analytics and cohorting
- User journey mapping
- Experimentation and feature flags
- Data governance tools
- Cross-platform tracking
Best For
Hotjar — Best For
- UX and conversion optimization
- Visual user behavior analysis
- Website feedback collection
Amplitude — Best For
- Product-led growth analytics
- User journey analysis
- Enterprise behavioral analytics
Our Verdict
Both Hotjar and Amplitude are excellent choices. Hotjar excels at ux and conversion optimization, while Amplitude shines at product-led growth analytics. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Hotjar or Amplitude?
Neither is universally better — it depends on your needs. Hotjar is best for ux and conversion optimization, while Amplitude excels at product-led growth analytics. We can help you evaluate which fits your business.
Can I switch from Hotjar to Amplitude?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Hotjar and Amplitude together?
In many cases, yes. Hotjar and Amplitude can complement each other depending on your architecture. We can advise on the best integration strategy.
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