Hotjar vs FullStory
A detailed comparison to help you choose the right analytics & seo for your business needs.
Platform Overview
Both Hotjar and FullStory are popular analytics & seo solutions. Here's how they compare.
Hotjar
A behavior analytics tool that provides heatmaps, session recordings, and user feedback for understanding website visitors.
FullStory
A digital experience intelligence platform that captures every user session for replay, analysis, and frustration detection.
Feature Comparison
Hotjar Features
- Heatmaps for clicks and scrolls
- Session recording and playback
- On-site surveys and feedback
- Conversion funnel analysis
- User interview recruiting
FullStory Features
- Auto-captured session replay
- Frustration signal detection
- Searchable session data
- Conversion funnel analysis
- Heatmaps and click maps
Best For
Hotjar — Best For
- UX and conversion optimization
- Visual user behavior analysis
- Website feedback collection
FullStory — Best For
- Digital experience optimization
- Bug reproduction and QA
- Enterprise UX analytics
Our Verdict
Both Hotjar and FullStory are excellent choices. Hotjar excels at ux and conversion optimization, while FullStory shines at digital experience optimization. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Hotjar or FullStory?
Neither is universally better — it depends on your needs. Hotjar is best for ux and conversion optimization, while FullStory excels at digital experience optimization. We can help you evaluate which fits your business.
Can I switch from Hotjar to FullStory?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Hotjar and FullStory together?
In many cases, yes. Hotjar and FullStory can complement each other depending on your architecture. We can advise on the best integration strategy.
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