Substack vs ConvertKit
A detailed comparison to help you choose the right email & newsletters for your business needs.
Platform Overview
Both Substack and ConvertKit are popular email & newsletters solutions. Here's how they compare.
Substack
A publishing platform for independent writers to create subscription newsletters with built-in monetization and audience tools.
ConvertKit
An email marketing platform built for creators, offering visual automations, landing pages, and subscriber management.
Feature Comparison
Substack Features
- Free and paid newsletter publishing
- Built-in subscription payments
- Podcast and video support
- Reader community features
- Custom domain support
ConvertKit Features
- Visual email automation builder
- Subscriber tagging and segmentation
- Landing pages and forms
- Commerce and digital product sales
- Creator-focused templates
Best For
Substack — Best For
- Independent writer newsletters
- Paid subscription publications
- Creator-led media businesses
ConvertKit — Best For
- Creator and blogger email marketing
- Newsletter monetization
- Digital product sales funnels
Our Verdict
Both Substack and ConvertKit are excellent choices. Substack excels at independent writer newsletters, while ConvertKit shines at creator and blogger email marketing. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Substack or ConvertKit?
Neither is universally better — it depends on your needs. Substack is best for independent writer newsletters, while ConvertKit excels at creator and blogger email marketing. We can help you evaluate which fits your business.
Can I switch from Substack to ConvertKit?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Substack and ConvertKit together?
In many cases, yes. Substack and ConvertKit can complement each other depending on your architecture. We can advise on the best integration strategy.
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