Substack vs Ghost
A detailed comparison to help you choose the right platform for your business needs.
Platform Overview
Both Substack and Ghost are popular technology solutions. Here's how they compare.
Substack
A publishing platform for independent writers to create subscription newsletters with built-in monetization and audience tools.
Ghost
An open-source headless CMS focused on professional publishing, memberships, and newsletters.
Feature Comparison
Substack Features
- Free and paid newsletter publishing
- Built-in subscription payments
- Podcast and video support
- Reader community features
- Custom domain support
Ghost Features
- Built-in membership and subscriptions
- Newsletter publishing
- Headless or themed front-end
- SEO and social sharing tools
- Native analytics dashboard
Best For
Substack — Best For
- Independent writer newsletters
- Paid subscription publications
- Creator-led media businesses
Ghost — Best For
- Content-driven publications
- Membership-based media sites
- Creator blogs
Our Verdict
Both Substack and Ghost are excellent choices. Substack excels at independent writer newsletters, while Ghost shines at content-driven publications. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Substack or Ghost?
Neither is universally better — it depends on your needs. Substack is best for independent writer newsletters, while Ghost excels at content-driven publications. We can help you evaluate which fits your business.
Can I switch from Substack to Ghost?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Substack and Ghost together?
In many cases, yes. Substack and Ghost can complement each other depending on your architecture. We can advise on the best integration strategy.
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Platforms
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