Substack vs Kit (formerly ConvertKit)
A detailed comparison to help you choose the right email & newsletters for your business needs.
Platform Overview
Both Substack and Kit (formerly ConvertKit) are popular email & newsletters solutions. Here's how they compare.
Substack
A publishing platform for independent writers to create subscription newsletters with built-in monetization and audience tools.
Kit (formerly ConvertKit)
A creator marketing platform (rebranded from ConvertKit) offering email marketing, automations, and commerce tools for creators.
Feature Comparison
Substack Features
- Free and paid newsletter publishing
- Built-in subscription payments
- Podcast and video support
- Reader community features
- Custom domain support
Kit (formerly ConvertKit) Features
- Visual email automation builder
- Subscriber tagging and segments
- Commerce and tip jar features
- Sponsor network for monetization
- Creator profile pages
Best For
Substack — Best For
- Independent writer newsletters
- Paid subscription publications
- Creator-led media businesses
Kit (formerly ConvertKit) — Best For
- Creator email marketing
- Newsletter growth and monetization
- Automated email sequences
Our Verdict
Both Substack and Kit (formerly ConvertKit) are excellent choices. Substack excels at independent writer newsletters, while Kit (formerly ConvertKit) shines at creator email marketing. The best choice depends on your specific needs, budget, and technical requirements.
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Frequently Asked Questions
Which is better, Substack or Kit (formerly ConvertKit)?
Neither is universally better — it depends on your needs. Substack is best for independent writer newsletters, while Kit (formerly ConvertKit) excels at creator email marketing. We can help you evaluate which fits your business.
Can I switch from Substack to Kit (formerly ConvertKit)?
Yes, migration is possible. The complexity depends on your current setup and data. Our team can plan and execute a smooth migration with minimal downtime.
Can I use Substack and Kit (formerly ConvertKit) together?
In many cases, yes. Substack and Kit (formerly ConvertKit) can complement each other depending on your architecture. We can advise on the best integration strategy.
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