A GUIDE BY ANDRÉ GINJA
The Anatomy of a Viral Reel
What makes a reel travel. Measured on real reels. Taught one picture at a time.
147 phone-friendly pages, one idea per page. Built on more than 25,000 reels and videos analysed, plus every post on André’s own account.
English, Spanish and Portuguese editions included · PDF download · One-time purchase
WHAT CHANGES FOR YOU
Know why a reel travels. Then make the next one on purpose.
A reel has to pass four gates: the subject, the hook, a reason to send or save it, and watch time. The guide takes you through each one, with real reels and real numbers.
- 01Pick ideas strangers stop for
Score your next five ideas before you film. Would a stranger stop for this place?
- 02Win the first 3 seconds
Put the feeling on frame 1. Place the words in the safe zone. Write three hooks and keep one.
- 03Give every reel one job
Choose one action: a send, a save or a follow. Then build the reel around it.
- 04Cut until nothing is missing
Make a promise and pay it off. Cut every shot that doesn’t earn its place.
- 05Keep your quality
Finish in your editor. Export once. Upload clean, with no text added in the app.
- 06Read a flop like an engineer
Find the first gate that broke. Fix it, then test one change at a time.
No one can promise views. The guide shows what the data says, how sure it is, and what to try next.
LOOK INSIDE
Real pages from the book.
One idea per page, one picture per idea. Tap a page to see it full size.
Page 2I made both: 1.1 million views vs 21,000
Page 19A chart from 197 of André’s reels
Page 32Do this, not this, with real frames
Page 73A 1.9-million-view reel, taken apart
Page 16A 10-minute Try it and a checklist
Page 10The 12 laws on one page
Page 106The flop flowchart
WHAT’S INSIDE
17 chapters. 5 parts. One idea per page.
- phone-friendly pages
- 147
- laws on one page
- 12
- reel ideas
- 50
- data charts
- 11
- real frames from André’s reels
- 40+
- diagrams
- ~30
Part 1Before you film
- Pick a subject that travels
- The scoreboard
- Your signature
Part 2Stop the scroll
- The first 3 seconds
- The psychology of the scroll
Part 3Build the reel
- Promise, payoff and pacing
- Captions
- Sound
- Seven reels, taken apart
Part 4Publish right
- Keep your quality
- Play by the originality rules
- Get found
- The first hour
Part 5Learn and grow
- Read your numbers
- Test like an engineer
- From views to customers
- Your system
At the back: 50 reels you can shoot this week, collabs, TikTok and Shorts, rights and risks, 16 myths, templates and printable checklists.
HOW IT TEACHES
Learn it. See it. Do it.
- One idea per page
Each page holds one idea and one picture. It reads well on a phone, a page at a time.
- The same six steps
Most chapters teach one law: the law, the picture, why it works, do this not this, a 10-minute Try it, and a checklist.
- Honest evidence labels
Each claim says how sure it is. Measured: counted on real reels. Pattern: seen again and again. Practice: works in the field, not measured yet.
- Flops included
Seven reels taken apart, frame by frame: five over a million views and two flops. A flop you can explain teaches more than a hit you can’t.
- You, compared with you
Crowd averages mislead. The data compares each creator with their own reels, so big accounts don’t hide the truth.
- Made to use with AI
The AI edition and a starter prompt let your AI assistant answer questions about your own reels.
FROM THE CREATOR BEHIND @ANDGINJA
Written by the filmmaker behind @andginja.
André Ginja films Portugal from the air for 43.9K followers on Instagram. Five of his reels passed a million views. The guide shows what they share, and what his flops were missing.
- Followers
- 43.9K
- Reels over 1M views
- 5
- Views on the top reel
- 1.9M
Built on more than 25,000 reels and videos analysed, plus every post on André’s own account.
See @andginja on Instagram ↗
▶ 1.9M viewsOne word… Lisbon · March 2024
▶ 1.8M viewsThis is Lisboa · February 2023
▶ 623K viewsMe and you in Portugal · June 2026
Instagram figures for @andginja, checked 26 September 2026. They show André’s own work, not a promise of results for yours.
ABOUT THE AUTHOR
How André got here.
André is from Lisbon. He started filming in 2017, as a computer science student who needed a break from code.
From January 2021 to July 2024 he posted on 1,302 of 1,308 days. His typical reel grew from about 4,000 views to about 27,000. Then it stopped growing. Posting more was not the answer.
So he stopped. In 2026 he came back and measured every reel. This guide is what he found.
He works full time as a Staff Software Engineer. He has worked with Etihad Airways, TAP Air Portugal, VisitPortugal and Vila Galé.
Before you buy
I don’t make travel reels. Is it for me?
The examples are travel reels, because that’s what André makes. The laws are about viewers: why they stop, stay and send. The Try it tasks work on your own reels, whatever the subject.
Will it make my reels go viral?
No one honest can promise that. The guide shows what the data says, how sure it is, and what to test next. Your results depend on your reels.
Which languages is it in?
English, Spanish and Portuguese. You get all three editions.
What exactly do I download?
Three PDFs, the guide in English, Spanish and Portuguese, and a ZIP with the extras: the AI edition with its starter prompt, the reel planner and the pre-post checklist, each in all three languages.
Can I read it on my phone?
Yes. Every page is 4:5, close to a phone screen, with one idea per page.
How do I use it with AI?
Give the AI edition to your AI assistant with the starter prompt. Then ask it about your own reels.
I bought the earlier guide. Do I get this one?
Yes, at no extra cost. Sign in to My purchases with the email you used. The new guide is in your library.
Can I change my mind after buying?
At checkout you ask for immediate delivery. That ends the right of withdrawal once the download starts. Your rights for faulty or misdescribed files stay. Look through the sample pages first.
What you get
- The guide as a PDF: 147 phone-friendly pages (4:5), one idea per page
- English, Spanish and Portuguese editions
- An AI edition with a starter prompt
- A printable reel planner and pre-post checklist
No personal video review, no video lessons and no promise of views. No subscription or lifetime updates.
Use the ideas in your own and client work. The files are licensed to one buyer and may not be redistributed or resold.
€39 · one-time
The price includes VAT. It is the final price for EU consumers: nothing is added at checkout. Your invoice is sent separately by email.
You pay on Stripe’s secure checkout page. There you accept the purchase terms and ask for immediate delivery. That ends the right of withdrawal once delivery starts.
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